Direct Marketing Advice and Ideas

Question: Is my offer good enough? Answer: You can ask yourself the same question. Think about it…we are all consumers except for the products we sell. Everything else we buy on the open market and are subject to advertisers trying to influence our...

A natural tendency for marketers is to assume that online purchases are mainly driven by online marketing. What some may not realize is that offline advertising is highly effective in driving customers online to buy. In their recent 2009 Channel...

Question: Which consumer list source is the best to work with? Answer: It really depends who has the better coverage for your target criteria. The best way to do this is to run the same criteria through multiple compilers to see what each is...