Modern Marketing Blog
Black Friday and Cyber Monday Marketing
Small to mid-size businesses have so much to look forward to with end-of-year holiday sales opportunities, and it all starts with Black Friday and Cyber Monday marketing. The planning that goes into how to market your products or services for these...
Understanding the Nuances of Target Market vs Target Audience
Understanding the distinction between target market and target audience is crucial for effective Direct Mail marketing, impacting ROI. While often used interchangeably, these terms are different. This blog explains their nuances, helping you craft...
How to Lower Your Direct Mail Marketing Cost
Lowering Direct Mail marketing costs is crucial for maximizing ROI. Key strategies include optimizing your mailing list, using bulk mailing discounts, simplifying design and print, integrating digital channels, and tracking campaign performance....
The Influence of Behavioral Targeting on Direct Mail Success
Is Direct Mail Dead? Not a Chance! How It Continues to Shape Marketing TL;DR: Behavioral targeting enhances direct mail campaigns by using online behavior analytics to create personalized experiences. This technique makes direct mail more appealing...
USPS News: 2024 Postage Rate Changes
The United States Postal Service (USPS®) notified the Postal Regulatory Commission (PRC) of changes to postal service rates effective July 14, 2024. As an independent organization, the PRC develops and implements a modern postal rate regulation...
Is Direct Mail Dead? Not a Chance! How It Continues to Shape Marketing
Is Direct Mail Dead? Not a Chance! How It Continues to Shape MarketingDirect Mail isn't just surviving; it's thriving in today's digital age. With open rates 3-4x higher than email and response rates of 2.7% – 4.4%, it's a marketing powerhouse....
The Future of Marketing with Direct Mail Automation
The Future of Marketing with Direct Mail AutomationDirect mail automation revitalizes traditional marketing by integrating cutting-edge technology. Key points include: Automation: Streamlines campaign management using consumer behavior triggers....
Qualities to Look for In a Direct Mail Marketer
Direct mail marketing stands out as a vital strategy for businesses to engage customers amidst digital saturation. Choosing the right direct mail marketer is crucial for campaign success, focusing on a blend of creativity, strategic thinking, and...
USPS® Postage Discounts
USPS® Postage DiscountsFeatured Promotion The USPS has launched an exciting new promotion that you don't want to miss out on. Introducing the Tactile, Sensory, and Interactive (TSI) Mailpiece Engagement Promotion. This promotion encourages you to...
