Modern Marketing Blog
Choosing Color in Direct Mail Design: Purple Edition
While 80% of the success of your direct mail relies on a combination of mailing to the right audience with the right offer and message, the other 20% relies on an impactful design that will grab your audience’s attention long enough for them to...
5 Summer Print Promotions to Spark New Business
As the weather shifts from cool to warm, a psychological shift in consumer spending also occurs. Vacations, home improvements, outdoor events, child care, school supplies and dozens of other market segments get a boost during the summer months....
Direct Mail is “On Fleek” with Millennials
“Sorry not sorry” to any online marketing devotees out there. Numerous studies show that direct mail advertising to millennials is extremely effective. Do I hear skepticism? Sure, it seems counterintuitive that a generation who grew up on computers...
What Nonprofits Need to Know About Securing USPS Postage Discounts
Modern Postcard has proudly been a long-time supporter of nonprofits by offering strategically-aligned direct marketing products and services, plus a unique pricing structure to help serve those who serve the greater good. To date, our team has...
Cracking the Code: How Direct Marketing and Escape Room Adventures Relate
The goal was simple: work together as a team to uncover clues, solve puzzles and achieve success — all before time runs out. Does this phrase describe an adventure game or a day in the life of a direct marketer? The answer is elementary, my dear...
Why New Movers are Excellent Direct Mail Prospects
Did you know that on average, consumers spend more than $9,000 on purchases within the first few months following a move*? Your business can reach this first-rate group of prospects with the right mailing list, then reel them in with a killer...
Choosing Color in Direct Mail Design: Red Edition
When holiday marketing season is in full swing, the color red is unavoidable. It presents its bold hues in seasonal headlines, enticing sales and offers, party invitations and more. But how does red affect your non-holiday marketing designs? Take a...
Print to Click Part 1 – How Direct Mail Drives Prospects Online
If you want to drive website traffic and online sales, you need to think about which marketing channels are going to be the most effective. As a marketing program manager who has tried various channels over the years, I’m going to place direct mail...
Choosing Color in Direct Mail Design: Orange Edition
When creating your direct marketing piece, headlines and body copy matter. However, the colors and imagery you choose matter even more, as prospects will subconsciously scan your piece right out of the mailbox in mere seconds. So, how do you...
