Modern Marketing Blog
Variable Data Printing: The Data You Use Can Make or Break Your Campaigns
Using Variable Data Printing (VDP) for your direct mail campaigns allows you to customize each piece during a single print run. Unique text and images can be displayed on each card, creating pieces that are specifically relevant to the...
Modern’s Q2 Seasonal Calendar: Fresh Promo Ideas for Spring
Planning your print and digital marketing campaigns around spring and early summertime events can not only give your business the perfect reason to engage customers and increase sales, it can also help set it apart from competitors who aren’t...
Rock-Paper-Scissors: Tips for Playing the Marketing Attribution Guessing Game
The proliferation of channels has been a game-changer for marketers in many significant ways, as there are now countless tactics and platforms for driving customer engagement. This variety is great since the average prospective customer in today’s...
Truths and Myths of Every Door Direct Mail
For many businesses that rely on Direct Mail to drive revenue, there is some confusion about utilizing Every Door Direct Mail® (EDDM®) for mailings. Is it more cost effective? Does it get results? We’re breaking down the myths and truths of EDDM,...
Choosing Color in Direct Mail Design: Purple Edition
While 80% of the success of your direct mail relies on a combination of mailing to the right audience with the right offer and message, the other 20% relies on an impactful design that will grab your audience’s attention long enough for them to...
5 Summer Print Promotions to Spark New Business
As the weather shifts from cool to warm, a psychological shift in consumer spending also occurs. Vacations, home improvements, outdoor events, child care, school supplies and dozens of other market segments get a boost during the summer months....
Direct Mail is “On Fleek” with Millennials
“Sorry not sorry” to any online marketing devotees out there. Numerous studies show that direct mail advertising to millennials is extremely effective. Do I hear skepticism? Sure, it seems counterintuitive that a generation who grew up on computers...
What Nonprofits Need to Know About Securing USPS Postage Discounts
Modern Postcard has proudly been a long-time supporter of nonprofits by offering strategically-aligned direct marketing products and services, plus a unique pricing structure to help serve those who serve the greater good. To date, our team has...
How Direct Marketing and Escape Room Adventures Relate
The goal was simple: work together as a team to uncover clues, solve puzzles and achieve success — all before time runs out. Does this phrase describe an adventure game or a day in the life of a direct marketer? The answer is elementary, my dear...
