Modern Marketing Blog
The Kids Are Alright: Why Marketers Have Millennials All Wrong
When the rock band The Who released the song “The Kids Are Alright” in 1966, it became an anthem for the band and an entire generation. For Millennials however, their anthem has been less than kind with lyrics lambasting them as a group of young...
Is it Worth Adding Augmented Reality to Your Print Marketing?
The augmented reality market is set to be worth $19 billion by 2024 making it an incredibly new and exciting technology to keep your eye on. But just like any other new tech, knowing how to use it effectively in your marketing is difficult and its...
Choosing Color in Direct Mail Design: Grayscale Edition
With plenty of gray skies, wintry white snow days and the somber feelings that can come after the highs of the holidays, January sets the mood for the next edition of our popular color series – or in this case, we’ll call it a lack of color series....
Modern’s Last-Chance Print, Mail and Ship Deadlines for Your 2018 Holiday Marketing
Once Thanksgiving passes, it feels like the holiday countdown starts rolling along like an out-of-control snowball. And soon, many businesses are in a flurry to get their eleventh-hour marketing promotions prepped and scheduled for launch. If this...
9 Reasons Why Informed Delivery Should Be a No-Brainer for B2C Companies
Successful marketing is a mix of base hits and home runs. It's critical to find a balance between allocating resources toward a potentially large win while tending to the smaller wins that are proven to keep your business afloat. While the USPS®...
&THEN 2018 Conference Recap: Hot Marketing Topics and Where the Show’s Future Stands
For the team at Modern Postcard and many other direct marketing professionals, fall is the anticipated season of our industry’s renowned show, the Data & Marketing Association (DMA) annual conference! We’ve been a proud exhibitor and print...
Modern’s Q4 Seasonal Calendar: Create a Cornucopia of Year-End Sales with Timely Fall Promotions
The weather may be cooler, but many B2C businesses feel the temperature rise in orders and sales during Q4 thanks to marketing efforts that leverage the season’s big-hitting holidays. B2B companies feel it too, as their clientele is typically...
Marketing Mad Science: The Power of Print On the Human Mind
It sounds eerily supernatural, but there is a powerful and scientifically verified link between print marketing and the human brain. In fact, neuroscience and haptic research studies prove that touching something with your hands helps you process...
Customer Spotlight: KidsPark Reimagines the Traditional Childcare Business Model and Succeeds
New to California and frustrated by the inflexible hours of childcare, KidsPark CEO Debbie Milner started working on a bright idea during the late 1980s. She wanted to transform the rigid pay structure and hours of traditional daycare into a new...
