Modern Marketing Blog
Transform Your Halloween Marketing into a Hallo-Win with Direct Mail
If your marketing prep style lies somewhere between holiday super planner and procrastinator, September is the time to ramp up for the heavy spending season by stocking up on products and crafting promotional plans. Popular celebrations like...
Direct Mail Industry Findings: Our Review of The DMA Statistical Fact Book
Every year, marketing professionals specializing in single or multi-channel disciplines anxiously await the latest findings from The Data & Marketing Association (DMA) Statistical Fact Book, which is the industry’s ultimate resource for...
8 Direct Mail Fails and How to Avoid Them
Not every business lives and breathes direct mail quite like Modern Postcard. And that’s okay, because we likely aren’t experts in your field either. Since our team manages a plethora of marketing campaigns every day, we’ve seen the good and the...
Holiday Prep in July: Plan Now to Win Sales Later
Ah, the glorious days of summer. They’re made for fun in the sun, not preparing marketing plans for holiday celebrations and the busiest spending season of the year, right? We hate to break it to you, but if you’re a marketer or business owner,...
Modern’s Q3 Seasonal Calendar: Promo Ideas for Summertime to School Days
Lazy summer days aren’t an excuse for your sales to trail off. Take advantage of longer shopping days and consumers being in better spending spirits (aka: vacation mode). July is great for scheduling your next 3 months of festive direct mail...
The GDPR Era: Why Direct Mail Is Personalized and Privacy Compliant
Data privacy is the topic du jour in the business world. And while there’s no shortage of content and different opinions on this subject, one marketing channel is gaining attention for the opportunity it offers to businesses to communicate...
Variable Data Printing: The Data You Use Can Make or Break Your Campaigns
Using Variable Data Printing (VDP) for your direct mail campaigns allows you to customize each piece during a single print run. Unique text and images can be displayed on each card, creating pieces that are specifically relevant to the...
Modern’s Q2 Seasonal Calendar: Fresh Promo Ideas for Spring
Planning your print and digital marketing campaigns around spring and early summertime events can not only give your business the perfect reason to engage customers and increase sales, it can also help set it apart from competitors who aren’t...
Choosing Color in Direct Mail Design: Green Edition
You’re in luck! Green is the hue of choice in the next edition of our popular color series, which helps marketers and designers understand the psychological importance of color in not only print promotions, but digital too. After all, green is the...
