Modern Marketing Blog
The ABCs of Direct Mail Marketing
Studies from the 2015 DMA Response Rate Report prove direct mail outperforms all digital channels by nearly 700% in terms of response rates. If you haven't integrated direct mail into your marketing mix, now is a great time to graduate to the next...
Modern’s Holiday Deadlines: How to Save on End-of-Year Campaigns
At Modern Postcard we’ve made it easier to save on end-of-year, holiday direct mail campaigns by making sure our customers stay in the know regarding important deadlines during the busiest time of the year. The secret to being a savvy holiday...
7 Web Design Flops to Avoid
We hate you break it to you, but there's no perfect website out there – mainly because technology, design and user experience evolve on a day-to-day basis. What is trending in user experience this month, may be passè 2 months from now. Innovation...
The 12 To-Dos of Direct Mail Design
Just like The 12 Days of Christmas, successful Direct Mail design can reward you with an abundance of gifts — and by gifts, we mean new customers! They may not come from your true love (get it?), but we’re pretty confident new business will warm...
Direct Mail Birthday Campaigns
As another 29th birthday approaches for me, I’m reminded of the power of marketing around this personal milestone. I absolutely love seeing what brands send me in the mail on my birthday. There’s something about a special promotion – just for me on...
7 Ideas for More B2B Direct Mail Sales Leads
When I provide direct mail marketing solutions for my clients, I have found that these tips increase direct mail sales leads and response. Be sure to include a cover letter whenever you are sending printed literature to prospects or customers. Use...
10 Common Proofing Mistakes (That Make You Look Bad)
I can’t help it: grammatical errors, typos and layout mishaps literally jump off the page, pleading for me to fix them. Whether I’m glancing over a restaurant menu, driving by billboards, or navigating my daily inbox of emails – they’re all there,...
Postcard Design Spotlight: Communication Arts
When using direct mail as part of your marketing mix, the need to grab a reader’s attention is crucial. While people sort through loads of daily mail, you have about 5 seconds to get them to decide whether they read your mailer or toss it into the...
Back to Basics: 5 Essential Elements for a Successful Direct Mail Piece
We see a lot of direct mail going out our door here at Modern and with each campaign, we like to understand how it performed for our clients. After talking with the most successful campaign managers, we have found that there are a few essential...
