Modern Marketing Blog
The 12 To-Dos of Direct Mail Design
Just like The 12 Days of Christmas, successful Direct Mail design can reward you with an abundance of gifts — and by gifts, we mean new customers! They may not come from your true love (get it?), but we’re pretty confident new business will warm...
Direct Mail Birthday Campaigns
As another 29th birthday approaches for me, I’m reminded of the power of marketing around this personal milestone. I absolutely love seeing what brands send me in the mail on my birthday. There’s something about a special promotion – just for me on...
7 Ideas for More B2B Direct Mail Sales Leads
When I provide direct mail marketing solutions for my clients, I have found that these tips increase direct mail sales leads and response. Be sure to include a cover letter whenever you are sending printed literature to prospects or customers. Use...
10 Common Proofing Mistakes (That Make You Look Bad)
I can’t help it: grammatical errors, typos and layout mishaps literally jump off the page, pleading for me to fix them. Whether I’m glancing over a restaurant menu, driving by billboards, or navigating my daily inbox of emails – they’re all there,...
Postcard Design Spotlight: Communication Arts
When using direct mail as part of your marketing mix, the need to grab a reader’s attention is crucial. While people sort through loads of daily mail, you have about 5 seconds to get them to decide whether they read your mailer or toss it into the...
Back to Basics: 5 Essential Elements for a Successful Direct Mail Piece
We see a lot of direct mail going out our door here at Modern and with each campaign, we like to understand how it performed for our clients. After talking with the most successful campaign managers, we have found that there are a few essential...
What Is The Perfect Process?
Every company is different, even those that produce the same type of product. Every person is different, even those that produce the same type of work. Take this into account and add in variable elements like climates both environmental and...
Postcard Design Spotlight: Inhabit
Client: Inhabit, inhabitliving.comPromotion: Product promo placed in shipped ordersProduct used: Full color Sumo Size PostcardThe old saying goes “a picture is worth a thousand words”, and this postcard speaks volumes of it. Sometimes, depending on...
What mailer gets the best response?
Any direct marketer has probably asked this question several times in their careers and rightfully so. Selecting the right format is a critical factor in the success of a Direct Mail program, second only to the list in influencing the outcome of a...
