Modern Marketing Blog
A Love Affair with Quality: Meet Modern’s Digital Imaging Department
With over 75 years of combined experience, Modern’s Digital Imaging Department is one of many instrumental components to our production process. This team of image perfectionists is invested in making both your marketing pieces and your business...
Why New Movers are Excellent Direct Mail Prospects
Did you know that on average, consumers spend more than $9,000 on purchases within the first few months following a move*? Your business can reach this first-rate group of prospects with the right mailing list, then reel them in with a killer...
Choosing Color in Direct Mail Design: Red Edition
When holiday marketing season is in full swing, the color red is unavoidable. It presents its bold hues in seasonal headlines, enticing sales and offers, party invitations and more. But how does red affect your non-holiday marketing designs? Take a...
Deadlines for Your Last-Minute Holiday Campaign – December 2016
Dear Holiday Marketing Procrastinators, We understand that not everyone plans ahead. So, please hear our message of hope. Even if you have entered December with no plan, you can still pull together a successful campaign as long as you have a...
Print to Click Part 1 – How Direct Mail Drives Prospects Online
If you want to drive website traffic and online sales, you need to think about which marketing channels are going to be the most effective. As a marketing program manager who has tried various channels over the years, I’m going to place direct mail...
Is Your Company Easy Enough to Do Business With?
Your products or services are often perceived by the market as being similar to those available from your competitors. As a result, being easy to do business with can set you apart, making customer lead generation easier, and making a big impact on...
Choosing Color in Direct Mail Design: Orange Edition
When creating your direct marketing piece, headlines and body copy matter. However, the colors and imagery you choose matter even more, as prospects will subconsciously scan your piece right out of the mailbox in mere seconds. So, how do you...
The Craftspeople of Modern Postcard
The employees in our Press Department boast an average tenure of over 20 years each. These artisans can often be found looking through a loop at press sheets under calibrated lighting to ensure their product is top notch and reflective of their...
Hey Good Lookin’ – Top 5 Trade Show Design Best Practices
First dates, job interviews, meetings and trade shows — what do they all have common? The need to look your best. Your display at a trade show is your chance to make a great first impression with the attendees. An attention-getting booth design is...
