Modern Marketing Blog
Direct Mail 101: The Right Call-to-Action
Every advertisement, unless it is strictly a branding piece, should have some sort of call-to-action (CTA). Even though many marketers are aware of this optimization technique, it can still be overlooked. The disconnect can often be not...
Letters vs. Postcards: Yes, Age Matters
I often get asked the question, "Which has better response, letters or postcards?"My answer is normally, "It depends."In fact, it depends on several factors, but let's focus on one key factor — age.Many traditional direct marketers swear by letter...
New USPS Rules for Folded Self-Mailers
In January of next year, the USPS will be changing the rules for folded self-mailers. These regulations will affect both size and orientation. If you're going the no envelope route, you have more than enough time to plan your mail campaigns before...
The Basics of Testing
By now, everyone running a marketing campaign or promotion has probably thought about A/B testing certain elements. However, I bet that a large majority of them have not actually done it. The disconnect is actually pretty straightforward — it's...
Direct Mail: Creative Dos and Don’ts
When it comes to your direct mail campaign, one of the hardest obstacles may be deciding what creative to include on your mail piece. While everyone has their own idea of what's cool, here are a few ideas for what works:Keep your customers in mind....
Add a Unique Touch with Rounded Corners
You asked for it. We delivered. You can now request rounded corners! Here’s what you need to know:Trim available on flat card productsChoose either a 1/4” or 1/8” radius (1/8" can be mailed without envelopes, but 1/4" must be mailed within an...
Effective Marketing: Frequency and the Ideal Mix
Two common questions we get asked by our clients are, "What is the most effective way to advertise and market my business?" And, "How often should I advertise?" There are as many answers as there are ways to advertise. But recent research indicates...
Embracing Technology: The Strategy of Strategy
Now that the entire world seems to be adding mobile, digital, social and other various avenues to their marketing mix, I bet you’ve thought about doing the same with yours. With all of the new technologies that are presenting themselves, it can be...
Internet Inspiration in Daily Design
With the integration of the Internet into our daily lives, we’re constantly being influenced by vast amounts of visual stimulation. It’s easy to be confused as to what is considered good design.As a designer, I draw my inspiration from a variety of...
