Modern Marketing Blog
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[PDF Guide] 10 Essentials for Effective Postcard Design
Are you familiar with all the content and layout components that make up a successful flat postcard design? We’re talking about strategically-designed postcards that stand out in the mail and garner a better response from your target audience. In...
An Insider’s Glimpse into the Direct Mail Crash Course
Modern Postcard hosts numerous Direct Mail Crash Course (DMCC) seminars across the country. Keith Goodman, Modern’s VP of Corporate Solutions, offers successful strategies to help maximize the ROI of your direct marketing programs — and the...
The ABCs of Direct Mail Marketing
Studies from the 2015 DMA Response Rate Report prove direct mail outperforms all digital channels by nearly 700% in terms of response rates. If you haven't integrated direct mail into your marketing mix, now is a great time to graduate to the next...
Design Trends for 2016
Ahh, the New Year: new Best Of reports, new bold predictions and a seasonal time for both reflection and looking ahead. In our world of marketing, there are clear trends that come and go, with a first-mover and Johnny-come-lately. In 2016, the...
Modern’s Holiday Deadlines: How to Save on End-of-Year Campaigns
At Modern Postcard we’ve made it easier to save on end-of-year, holiday direct mail campaigns by making sure our customers stay in the know regarding important deadlines during the busiest time of the year. The secret to being a savvy holiday...
You Are the Las Vegas Brand
I recently went to Las Vegas on business, and it got me thinking about the brand of Vegas. It is, in the end, extremely personal. Vegas can mean a spa and massage, long days of hanging out by the pool, unmatched debauchery, whatever it is that...
Get Schooled in Direct Mail
This month, we sadly (or gladly) say goodbye to summer days while many students say hello to the new school year. As professionals, September can feel energizing, especially as we gear up for the holiday marketing season. Major retailers have their...
Steps to Implementing a Marketing Program that Drives New Business
Goals Determine your corporate revenue goals. I suggest you set three goals atthree levels: Minimum Target Stretch Determine percentage of your company’s revenue that needs to comefrom new business Determine the percentage of your company’s new...
The Frequency Factor
If you ask an advertising guru what it takes to inform consumers and ultimately move them to action, they'll instantly spout out their golden formula: Reach + Frequency. This marketing truism has been captivating customers since the days of Henry...
