Modern Marketing Blog
10 Ideas for Adding QR Codes to Your Next Printed Piece
Have you seen QR (quick response) codes popping up seemingly everywhere lately? So have we. In fact, quite a few Modern customers have been adding these funny-looking codes to everything from mailers to brochures and business cards. So how are they...
YMCA Case Study – Brochure Helps Raise Over $620,000
As the nation’s leading non-profit organization for youth development, social responsibility and healthy living, public support is critical for the Magdalena Ecke Family YMCA. In order to provide exceptional programs, services and outreach,...
Self-Promotion Made Easy
You don’t have to be a marketing guru or designer to promote yourself with postcards. Every day customers mail in raw, pen-sketch mock ups and an image, then let our experts do the work. Olson Fine Art, Modern customer since 2005, does just that. ...
Ask our Experts – “Or Current Resident” is a Mixed Bag
Question: What is your opinion on using “Or Current Resident” as part of the mail addressing?? Answer: Using “Or Current Resident” is a mixed bag. While it will make sure every Direct Mail piece is delivered unless the address is vacant, it also...
Ask our Experts – What is the difference between Single Use and Multi Use lists?
Question: What is the difference between Single Use and Multi Use lists? Answer: Single Use allows you to mail to a list just once – one and done. Multi Use allows you to mail to a list unlimited times for a period of one year. The Multi Use option...
Direct Mail Gets Emotional
With digital and social media marketing increasing in popularity each day, many marketers wonder where good old direct mail fits in the mix. Consider one powerful aspect of the direct mail you receive – the emotional connection that you don’t get...
List Wednesday – How much undeliverable mail can I expect when I mail to a purchased list?
The USPS will tell you that anything within 10% is an acceptable range. It’s simply impossible to keep track of every consumer and business out there! However, check with your list provider on what their “Guaranteed Deliverability” is before you...
5 Benefits of Using Direct Mail Postcards
Before you decide not to try postcards, you might want to speak with a peppered moth. In pre-industrial England, the best way for a peppered moth to avoid bird-food status was to inherit light coloring, park on a lichen or tree, and blend in. But...
Why direct mail? People look at it!
As consumers, we’re exposed to hundreds of advertising messages per day. Some experts claim that the number is probably more in the thousands and considering the explosion of advertising channels in the last few years, they might be right....
