Modern Marketing Blog
5 Steps to a Successful Product Launch
You've done your homework. You've created compelling, accurate, and relevant product positioning for your new product. You've taken a close look at the competition and evaluated your product's position in the market. You know what makes you...
Customer Spotlight – Myra Schwartz
With three unique jewelry lines, Myra Schwartz needed an affordable, high quality way to market her various ventures. From show/sale postcards, to business cards, rack cards and note cards, she’s relied on Modern to help showcase her amazing...
10 Ideas for Adding QR Codes to Your Next Printed Piece
Have you seen QR (quick response) codes popping up seemingly everywhere lately? So have we. In fact, quite a few Modern customers have been adding these funny-looking codes to everything from mailers to brochures and business cards. So how are they...
YMCA Case Study – Brochure Helps Raise Over $620,000
As the nation’s leading non-profit organization for youth development, social responsibility and healthy living, public support is critical for the Magdalena Ecke Family YMCA. In order to provide exceptional programs, services and outreach,...
Self-Promotion Made Easy
You don’t have to be a marketing guru or designer to promote yourself with postcards. Every day customers mail in raw, pen-sketch mock ups and an image, then let our experts do the work. Olson Fine Art, Modern customer since 2005, does just that. ...
Ask our Experts – “Or Current Resident” is a Mixed Bag
Question: What is your opinion on using “Or Current Resident” as part of the mail addressing?? Answer: Using “Or Current Resident” is a mixed bag. While it will make sure every Direct Mail piece is delivered unless the address is vacant, it also...
Ask our Experts – What is the difference between Single Use and Multi Use lists?
Question: What is the difference between Single Use and Multi Use lists? Answer: Single Use allows you to mail to a list just once – one and done. Multi Use allows you to mail to a list unlimited times for a period of one year. The Multi Use option...
Direct Mail Gets Emotional
With digital and social media marketing increasing in popularity each day, many marketers wonder where good old direct mail fits in the mix. Consider one powerful aspect of the direct mail you receive – the emotional connection that you don’t get...
List Wednesday – How much undeliverable mail can I expect when I mail to a purchased list?
The USPS will tell you that anything within 10% is an acceptable range. It’s simply impossible to keep track of every consumer and business out there! However, check with your list provider on what their “Guaranteed Deliverability” is before you...
