Modern Marketing Blog
No In-House Creative Team? Modern Has You Covered.
Not every entrepreneur – or every company – has the luxury of a full, in-house creative marketing team. We're talking marketers, copywriters, art directors, designers, photographers and more. Sometimes, you're a one-person show, needing creative...
7 Web Design Flops to Avoid
We hate you break it to you, but there's no perfect website out there – mainly because technology, design and user experience evolve on a day-to-day basis. What is trending in user experience this month, may be passè 2 months from now. Innovation...
The 12 To-Dos of Direct Mail Design
Just like The 12 Days of Christmas, successful Direct Mail design can reward you with an abundance of gifts — and by gifts, we mean new customers! They may not come from your true love (get it?), but we’re pretty confident new business will warm...
Customer Spotlight: Stitchin’ Post
Tell us about Stitchin’ Post. What do you do, who are your customers?The Stitchin' Post was established in 1975 in Sisters, Oregon; a tiny community in the Cascade Mountains. We are a destination store for quilters and knitters with an...
Modern’s Top 3 Bestsellers + Tips to Get the Most Bang for Your Buck
With over 70 products and limitless custom options in the Modern Postcard line-up, our top 3 bestsellers come as no big surprise. They’re our longest running products that still outperform newer products when it comes to order frequency. Which...
They Say It’s Your Birthday
As another 29th birthday approaches for me, I’m reminded of the power of marketing around this personal milestone. I absolutely love seeing what brands send me in the mail on my birthday. There’s something about a special promotion – just for me on...
7 Ideas for More B2B Direct Mail Sales Leads
When I provide direct mail marketing solutions for my clients, I have found that these tips increase direct mail sales leads and response. Be sure to include a cover letter whenever you are sending printed literature to prospects or customers. Use...
10 Common Proofing Mistakes (That Make You Look Bad)
I can’t help it: grammatical errors, typos and layout mishaps literally jump off the page, pleading for me to fix them. Whether I’m glancing over a restaurant menu, driving by billboards, or navigating my daily inbox of emails – they’re all there,...
Marketers of All Sizes Can Save Big with Co-Mail
Co-mail is a smart mailing solution that has been around for decades – and has mainly been used by marketers from large corporations boasting significant mail volumes. With co-mail, these large mailings were the only way companies could participate...
