Modern Marketing Blog
Announcement: Postal Analytics is Here!
Contrary to popular belief, postage is not a set price – it is actually based on the amount of work the USPS does for your mailing. One of our ongoing company goals is to identify areas where we can add value to our clients’ orders. So, given that...
Postcard Design Spotlight: Communication Arts
When using direct mail as part of your marketing mix, the need to grab a reader’s attention is crucial. While people sort through loads of daily mail, you have about 5 seconds to get them to decide whether they read your mailer or toss it into the...
How to Profit From Your Social Media Profiles
There is only ONE reason you should have a presence on social media for your business. That’s right. Just ONE. The reason is – to use the platform to connect with ideal prospects and get them on YOUR mailing list. It doesn’t matter how many fans,...
Back to Basics: 5 Essential Elements for a Successful Direct Mail Piece
We see a lot of direct mail going out our door here at Modern and with each campaign, we like to understand how it performed for our clients. After talking with the most successful campaign managers, we have found that there are a few essential...
Our Color Experts Want To Save You Time
Color management can be time consuming and cumbersome if it’s not a part of your daily routine. But it’s a needed step when printing, and we have the resources here to help! We’ve improved our workflow so we can now accept your files as you have...
What Is The Perfect Process?
Every company is different, even those that produce the same type of product. Every person is different, even those that produce the same type of work. Take this into account and add in variable elements like climates both environmental and...
Postcard Design Spotlight: Inhabit
Client: Inhabit, inhabitliving.comPromotion: Product promo placed in shipped ordersProduct used: Full color Sumo Size® PostcardThe old saying goes “a picture is worth a thousand words”, and this postcard speaks volumes of it. Sometimes, depending...
Postcards, Self-Mailers or Letters – What Gets The Best Response? An Age-Old Question With a Younger-Age Answer!
Any direct marketer has probably asked this question several times in their careers and rightfully so. Selecting the right format is a critical factor in the success of a Direct Mail program, second only to the list in influencing the outcome of a...
How to Set Yourself Up For a Successful Test
It's no secret that testing is an important practice to create a better product, message or process, but many small businesses opt to skip this lucrative step. There are some legitimate reasons as to why this occurs as it could be due to the extra...
