Modern Marketing Blog
Digital Marketing – You Can’t Wrap This
Christmas in my house is frustrating. All year long, I listen for gift–buying hints from my other half. She wants a new food processor, this gorgeous throw blanket, new boots…on and on. But, usually within a week or two, she actually buys all these...
Order by dates – make sure your cards arrive on time this holiday season! – November 26, 2013
The holiday hustle and bustle is here – prime time for ringing up year-end sales and sending best wishes to your clients. To ensure your promotions arrive on time, we've provided order by dates for you to keep on the radar. If you want: Order and...
Direct Mail in a Digital Manager’s World
Being an Online Marketing Manager, even for a direct mail specialty company like Modern Postcard, I am predisposed to thinking that online advertising is more effective across an assortment of metrics, and in some instances, that's very true.All...
Dr. House Was the Ultimate Advertising Creative
One of my favorite TV shows was the medical drama, House. A patient comes in with a mysterious, life-threatening illness. Doctor House and his team are their only hope. Tests are run, ideas thrown around, treatments prescribed. Nothing works. The...
33 Different Lists You Can Build Within the Consumer List
With the dog days of summer coming to an end, it’s time to switch gears and get cranking on your fall and holiday marketing initiatives. Heading into the one of the busiest retail seasons of the year, you might want to consider tapping into...
7 Easy Ways To Increase Your Income With Past Clients
About the Author Sydni Craig-Hart, The Smart Simple Marketing Mentor, is founder of SmartSimpleMarketing. Known for her easy, strategic and results-focused approach to marketing, she also has the unique ability to find untapped profit centers in...
Personal Branding is a Long Journey
I recently had the privilege of presenting at the American Marketing Association's Art of Marketing Conference, doing a session on Personal Branding. You can check it out here:I've been thinking a long time about the primary influences of my life,...
3 Ways to Avoid the Stress of Last-Minute Events
You have three, huge, must-finish projects on your plate, plus two upcoming doozies. Out of nowhere, your manager asks you to handle a last-minute event. Needless to say, it's easy to feel overwhelmed. Stop, breathe and remember that there are...
Social Media Contests & Lessons Learned
We recently held a contest on Modern’s Facebook page. The premise was simple. As huge fans and supporters of the photography community, let’s have everyone post their best photo and give three people with the most votes a killer prize. Well,...
