Modern Marketing Blog
Don’t Believe Everything You Read
It's a pretty well-known fact that numbers and tests are manipulated by organizations and news media every day. Not necessarily illegally, but simply to support a position they are presenting. Even in psychology, there's a well-known phenomenon...
3 Easy Ways to Tell People What to Do in Social Media
Over the past 5 years or so, social media marketing has catapulted to become an important channel within the traditional marketing mix. Not every social network is appropriate for every business, but usually there is at least one that can and...
Customer Success Story
Direct mail lands big gig for photographer Scott AremanScott Areman, a Seattle and Atlanta based commercial portrait photographer, relies on quality printing to help him look his best and put his best foot forward. His latest direct mail campaign...
How Often Should I Mail?
After "What can I expect as a response rate?", mailing frequency is the second most common question that people ask. And my answer is the same... it depends. Actually, this one is a lot easier since the general answer is, "As often as it's...
Have You Tried 100lb Gloss Paper Yet?
When card stock isn't needed, but quality color reproduction is a must, our 100lb Gloss Paper products are the perfect fit. In fact, the positive feedback we've received since the launch of this new option has motivated us to expand the...
Quantity Versus Quality
I recently had shenanigans going on at my house — dog siblings getting so wound up that everyday play began to quickly escalate into near riots. Vases broken, mail shredded, dog beds decimated.Because yelling "No!" and "Knock it off, you guys!!"...
4 Vital Components of Experience Marketing for Trade Shows
Are you gearing up for a year of trade shows? Then you need a cohesive, experience marketing strategy. Whether you'll be seeing overlapping prospects or completely compartmentalized audiences, now is the right time to lock down your strategy. Here...
Your Ad Campaign. Does It Have Legs?
Coming up with an idea for an advertising campaign is no easy feat. You have to take into consideration your objectives, your competition, the marketplace, your target audience – the list goes on. You have to weave humor (or lack of) together with...
Focus on the Transformation and Get More Clients
When you think about talking with prospective clients about what you do, you may be tempted to tell them all about how you do what you do. But think about it — is that really what they want to know? Are they really interested in exactly what you...
