Modern Marketing Blog
Direct Mail 101: The Right Call-to-Action
Every advertisement, unless it is strictly a branding piece, should have some sort of call-to-action (CTA). Even though many marketers are aware of this optimization technique, it can still be overlooked. The disconnect can often be not...
Select All Unread Emails… and Delete
When I get into the office each morning, I pop open my email first. Automatically, I select all unread emails. I scan the list, usually about 15-30 messages, in about 10 seconds or less. If something is work-related or catches my eye, I de-select...
Google AdWords: 3 Tips & Tricks for Success
Many small business owners are either still unaware of the power of search marketing or still too afraid to jump in. The fact is though, the Google AdWords program has been developed and updated nicely over the years. No matter your business size...
Direct Mail 101: Measuring Results
Measuring the results of your campaigns is a vital practice. It's especially important for printed pieces like direct mail. Sure, your sales people can ask customers how they heard about your business. But, how about tracking the results without...
The Life of a Creative & Mastering Rejection
What is it like to be a creative in the marketing/advertising world? Well, it's exciting, challenging, fun, hilarious and sometimes — frustrating. Creatives are given puzzles to solve. Meet the campaign objectives in an engaging way. Communicate...
Letters vs. Postcards: Yes, Age Matters
I often get asked the question, "Which has better response, letters or postcards?"My answer is normally, "It depends."In fact, it depends on several factors, but let's focus on one key factor — age.Many traditional direct marketers swear by letter...
For Best Results, Your Marketing Needs a Call to Action
Our Marketing Coordinator here at Modern recently pulled extra prints to be used in our free Sample Kits. We typically select pieces that are vibrant, colorful and intriguing. We want to show off our super cool clients while showcasing our own...
Direct Mail & The X Factors
Small business marketers run into a common issue with direct mail. The revenue generated from first-time conversions on a mailer may not deliver a positive return on investment. Discouraging for sure. But, here's the thing. You need to step back...
New USPS Rules for Folded Self-Mailers
In January of next year, the USPS will be changing the rules for folded self-mailers. These regulations will affect both size and orientation. If you're going the no envelope route, you have more than enough time to plan your mail campaigns before...
