Modern Marketing Blog
Sell an Experience, Not Just Stuff
If your product is the only thing that you think you're selling, you're missing more than just the mark. You're missing clients and revenue dollars. Great businesses have realized for quite some time the key to selling a product is not necessarily...
The Basics of Testing
By now, everyone running a marketing campaign or promotion has probably thought about A/B testing certain elements. However, I bet that a large majority of them have not actually done it. The disconnect is actually pretty straightforward — it's...
Direct Mail: Creative Dos and Don’ts
When it comes to your direct mail campaign, one of the hardest obstacles may be deciding what creative to include on your mail piece. While everyone has their own idea of what's cool, here are a few ideas for what works:Keep your customers in mind....
Close Deals by Writing Like You’re Talking to Your Dad
When it comes to writing a direct mail piece, print ad, email promotion or other marketing piece, the key to success is speaking directly to your target audience. And while you probably have a pretty good idea of who they are — demographics, buying...
Direct Mail, Email, Or? The Easy Answer… All of Them!
I probably get asked this question, or some variation of it, about 5 times a day. And, being in the direct mail business, I would really like to be able to say direct mail, specifically postcards. But in reality, most businesses cannot survive and...
Add a Unique Touch with Rounded Corners
You asked for it. We delivered. You can now request rounded corners! Here’s what you need to know:Trim available on flat card productsChoose either a 1/4” or 1/8” radius (1/8" can be mailed without envelopes, but 1/4" must be mailed within an...
A Blueprint for Spot-On Web Analytics
Every web-based program you subscribe to or purchase to supplement your marketing efforts comes with analytical features that provide insight that is unique and integral to your business. This can range from your social page ranks, website...
How to Use Direct Mail to Fill Your Business with Ideal Clients
How do you use Direct Mail Marketing to attract the ideal client for your business? Follow these easy steps to wield your way through a pack of prospects and wind up with a selection of clients you love to work with.Let's be real about this. To...
Effective Marketing: Frequency and the Ideal Mix
Two common questions we get asked by our clients are, "What is the most effective way to advertise and market my business?" And, "How often should I advertise?" There are as many answers as there are ways to advertise. But recent research indicates...
