Modern Marketing Blog
When Your Customers Move, When Do You Find Out?
When should you use our Mailing Services? The answer is easy: every time you mail. In fact, we provide you with NCOALink® change-of-address processing absolutely free. Our goal is to help you launch successful direct mail campaigns, so why waste...
Spotlight on Lists: The National Auto List
The car you drive says a lot about you. With 130 million auto owners out there, the National Auto List is a great source of data when it comes to prospecting for new customers. Depending on the product or service you sell, using this list can help...
Embracing Technology: The Strategy of Strategy
Now that the entire world seems to be adding mobile, digital, social and other various avenues to their marketing mix, I bet you’ve thought about doing the same with yours. With all of the new technologies that are presenting themselves, it can be...
Internet Inspiration in Daily Design
With the integration of the Internet into our daily lives, we’re constantly being influenced by vast amounts of visual stimulation. It’s easy to be confused as to what is considered good design.As a designer, I draw my inspiration from a variety of...
A We-We Brochure is a Sales Killer
4 tips that will motivate people to read your brochureMarketing isn't about using just one medium to spread the word about your business. It's about getting customers and keeping them. While Internet marketing can help, it should be used in...
Customer Spotlight – The Beck Group
Q: Who is The Beck Group and what type of services do you provide?A: Beck offers a full spectrum of professional services including development, planning, architecture, interior design, construction and sustainability consulting. Beck,...
A Fresh Spin on Facebook
Breakthroughs rarely happen from the confines of our comfort zones. Planning for the year's endeavors should make you feel on the edge-of-your-seat-excited to see more prospects coming through your door and maybe even a little fearful that you are...
Need More Customers? Consider the Hispanic Market – November 2011
If you’re not reaching out to the Hispanic market, you’re missing out on a ton of new customers! In fact, this audience could be vital to your business. According to research by Hispanic Business, Inc., it’s the largest ethnic minority in the U.S....
Ethnic Mailing Lists Come of Age
Mailing lists targeting specific ethnic groups have been around for the past 20-30 years. However, the major issue with the ethnic lists of old were just that – they were old and the logic used to categorize households by ethnicity relied heavily,...
