Modern Marketing Blog
10 Referral Marketing Tactics
Savvy independent business people understand the power of referral marketing. In fact, many independent businesses - such as financial services professionals, interior designers, caterers, or personal trainers - grow their business exclusively...
5 Steps to a Successful Product Launch
You've done your homework. You've created compelling, accurate, and relevant product positioning for your new product. You've taken a close look at the competition and evaluated your product's position in the market. You know what makes you...
Ramp Up Response, ROI on Every Email Sent
Odds are some prospects and existing customers don’t open or respond to your email. These dormant customers are a gold mine of leads and sales – if you can get them to re-engage. How can you draw these inactive buyers back into the fold? Strategies...
Business Cards? Make it a Double. Or Triple.
With the launch of our new products comes an opportunity to rev-up your business cards by adding a second or even third panel. The Panoramic Business Card folds along the short side and gives you room for everything plus the kitchen sink! Create a...
Customer Spotlight – Myra Schwartz
With three unique jewelry lines, Myra Schwartz needed an affordable, high quality way to market her various ventures. From show/sale postcards, to business cards, rack cards and note cards, she’s relied on Modern to help showcase her amazing...
Writing Isn’t Easy – 3 Ways to Get It Done
As the head writer here at Modern, I wear a lot of hats. Website writing. Multiple direct mail campaigns. Print ads. Email promotions. Blog content. Collateral materials. You get the picture. Needless to say, I have to come up with a lot of words...
Modern’s Mailing Services Feels the Need for Speed
In December of 2010, Modern Postcard became the “first in the country” to test a new inkjetting technology in Mailing Services Production. This test was to see if we could improve addressing quality and significantly boost production speed. Well,...
10 Ideas for Adding QR Codes to Your Next Printed Piece
Have you seen QR (quick response) codes popping up seemingly everywhere lately? So have we. In fact, quite a few Modern customers have been adding these funny-looking codes to everything from mailers to brochures and business cards. So how are they...
Marketing to Other Businesses? Direct Mail is Proving Effective!
If you market to other businesses, you know that outbound marketing programs are an important part of your mix. Most likely you are using a combination of advertising and lead generation tactics to get the word out and draw interest from your...
