Modern Marketing Blog
YMCA Case Study – Brochure Helps Raise Over $620,000
As the nation’s leading non-profit organization for youth development, social responsibility and healthy living, public support is critical for the Magdalena Ecke Family YMCA. In order to provide exceptional programs, services and outreach,...
Direct Mail on the Rise in 2011
Analysis from the marketing consulting firm Winterberry Group, entitled “Outlook 2011 What to Expect in Direct & Digital Marketing,” shows a positive outlook for direct channels in 2011. Spending on direct mail is expected to increase 5.8% in...
What Keeps a Mailing List Guy Motivated? The Hunt.
Our List & Data Solutions Manager gets a lot of questions about mailing list types, targeting by geography, figuring out demographic selects and so much more. His favorite question? Why have you been doing this for over 11 years? His answer is...
Ask Our Experts – Should I Offer Something for “Free”?
Question: Should I offer something for “free”? Answer: The free or trial offer is one of the best things you can do if your product or service will support it. In my presentations, I always ask my audience to name two Fortune 500 companies that...
Self-Promotion Made Easy
You don’t have to be a marketing guru or designer to promote yourself with postcards. Every day customers mail in raw, pen-sketch mock ups and an image, then let our experts do the work. Olson Fine Art, Modern customer since 2005, does just that. ...
List Wednesday – Consumer List Demographics: Drive Time Technology
Did you know that Modern Postcard can develop a mailing list based on the average driving distance in minutes from your store, office or place of business? Drive Time Technology is pretty cool stuff that does not get used as often as it should....
Ask Our Experts – If Only Everyone Reported Their Change of Address
Question: What’s the accuracy of NCOALink®? I still get returns from the Post Office with corrections even when I use that service? Answer: The accuracy is good for people who have reported their change of address (COA) to the Post Office. However,...
Ask our Experts – “Or Current Resident” is a Mixed Bag
Question: What is your opinion on using “Or Current Resident” as part of the mail addressing?? Answer: Using “Or Current Resident” is a mixed bag. While it will make sure every Direct Mail piece is delivered unless the address is vacant, it also...
Ask our Experts – What is the difference between Single Use and Multi Use lists?
Question: What is the difference between Single Use and Multi Use lists? Answer: Single Use allows you to mail to a list just once – one and done. Multi Use allows you to mail to a list unlimited times for a period of one year. The Multi Use option...
