Modern Marketing Blog
Direct Mail Gets Emotional
With digital and social media marketing increasing in popularity each day, many marketers wonder where good old direct mail fits in the mix. Consider one powerful aspect of the direct mail you receive – the emotional connection that you don’t get...
List Wednesday – How much undeliverable mail can I expect when I mail to a purchased list?
The USPS will tell you that anything within 10% is an acceptable range. It’s simply impossible to keep track of every consumer and business out there! However, check with your list provider on what their “Guaranteed Deliverability” is before you...
5 Benefits of Using Direct Mail Postcards
Before you decide not to try postcards, you might want to speak with a peppered moth. In pre-industrial England, the best way for a peppered moth to avoid bird-food status was to inherit light coloring, park on a lichen or tree, and blend in. But...
Celebrating Your Customers!
It's always a good idea to celebrate your customers. After all, without them you would not be in business. And, the holidays are the perfect time to acknowledge and thank your company's most lucrative resources. If you haven't done so already, you...
The Household Diary Study: Mail Use & Attitudes 2009 – Advertising Mail
In April 2010, the United States Postal Service released its latest House-hold Diary Study surveyed a representative sample of over 5,360 U.S. households to provide a “comprehensive and continuous description” of the mail sent and received by the...
Ask our Experts – Is my offer good enough?
Question: Is my offer good enough? Answer: You can ask yourself the same question. Think about it…we are all consumers except for the products we sell. Everything else we buy on the open market and are subject to advertisers trying to influence our...
Direct mail drives online purchasing
A natural tendency for marketers is to assume that online purchases are mainly driven by online marketing. What some may not realize is that offline advertising is highly effective in driving customers online to buy. In their recent 2009 Channel...
Ask our Experts – Which consumer list source is the best to work with?
Question: Which consumer list source is the best to work with? Answer: It really depends who has the better coverage for your target criteria. The best way to do this is to run the same criteria through multiple compilers to see what each is...
Why direct mail? People look at it!
As consumers, we’re exposed to hundreds of advertising messages per day. Some experts claim that the number is probably more in the thousands and considering the explosion of advertising channels in the last few years, they might be right....
