Modern Marketing Blog
The Influence of Behavioral Targeting on Direct Mail Success
Is Direct Mail Dead? Not a Chance! How It Continues to Shape Marketing TL;DR: Behavioral targeting enhances direct mail campaigns by using online behavior analytics to create personalized experiences. This technique makes direct mail more appealing...
USPS News: 2024 Postage Rate Changes
The United States Postal Service (USPS®) notified the Postal Regulatory Commission (PRC) of changes to postal service rates effective July 14, 2024. As an independent organization, the PRC develops and implements a modern postal rate regulation...
Is Direct Mail Dead? Not a Chance! How It Continues to Shape Marketing
Is Direct Mail Dead? Not a Chance! How It Continues to Shape MarketingDirect Mail isn't just surviving; it's thriving in today's digital age. With open rates 3-4x higher than email and response rates of 2.7% – 4.4%, it's a marketing powerhouse....
The Future of Marketing with Direct Mail Automation
The Future of Marketing with Direct Mail AutomationDirect mail automation revitalizes traditional marketing by integrating cutting-edge technology. Key points include: Automation: Streamlines campaign management using consumer behavior triggers....
Qualities to Look for In a Direct Mail Marketer
Direct mail marketing stands out as a vital strategy for businesses to engage customers amidst digital saturation. Choosing the right direct mail marketer is crucial for campaign success, focusing on a blend of creativity, strategic thinking, and...
USPS® Postage Discounts
USPS® Postage DiscountsFeatured Promotion The USPS has launched an exciting new promotion that you don't want to miss out on. Introducing the Tactile, Sensory, and Interactive (TSI) Mailpiece Engagement Promotion. This promotion encourages you to...
Let’s Celebrate National Postcard Week!
At Modern Postcard, we’re known for leveraging postcard campaigns to connect businesses with their audiences. Yet, the history of the postcard predates our company and the concept of Direct Mail Marketing by centuries.
7 Fundraising Tips with Direct Mail Marketing for Non-Profits
Fundraising is the lifeblood of Non-Profit organizations, enabling them to achieve their missions and make a meaningful impact on their communities. While there are countless fundraising tips for Non-Profits, Direct Mail Marketing remains a...
The Power of Personalized Direct Mail: Create Campaigns that Resonate
Businesses can’t afford to overlook personalized direct mail marketing. Compared to the fleeting nature of online ads, direct mail offers a tactile, personal experience that truly stands out. By personalizing this communication, brands can foster...
