Modern Marketing Blog
Your Real Estate Postcard Mailers Strategy
Real estate postcards are one of the most effective marketing tools an agent has for reaching potential buyers and sellers. Postcards are easy and quick to read, very visual and simple to process, and small enough that you can easily stick them on...
List, Offer, Creative – The Best Way to Optimize BOTH Digital and Direct Mail Retargeting
Retargeting offers the opportunity for your brand to achieve the Holy Grail of modern marketing:“Reaching out to the right person, with the right message, at the right time.” What other tool in your marketing magic bag can enable you to reach out...
How to Segment Your Website Visitors – and Max the ROI of Your Direct Mail Retargeting Program
The cost of irrelevant marketing is high with today’s customer. Because 47% of customers say that just ONE irrelevant experience can push them to switch to a competitor. Customer segmentation can help you avoid that “irrelevance” disaster – and...
The 5 Biggest Mistakes of Postcard Design – for Direct Mail Retargeting and Acquisition
Direct Mail isn’t making a comeback – it is ALREADY BACK.Not only did Direct Mail volume jump 28% in 2021, but it’s rising again in 2022 and the forecasters don’t see that changing any time soon. And your brand needs to be a part of it. “Why?”, you...
Designing and Printing Booklets
While they say not to judge a book by its cover, the same is not true for your marketing collateral and certainly not true when designing booklets. This medium is meant for pizazz! A booklet is like the prima ballerina of marketing collateral – it...
Employee Spotlight: Pat Sahli, Lead Prepress Specialist
1.) Hi Pat! Could you please briefly tell us what a Lead Prepress Specialist does?Basically, prepress is responsible for checking and assembling (paginating) the press-ready files that will print onto a set of plates and then making the plates and...
Digital Retargeting Is NOT the Best Way to Bring Back Website Visitors After They Leave
Digital Retargeting is NOT the best way to bring back website visitors after they leave. But I understand why you may think that it is. Digital retargeting has the unique ability to focus your ad spend on higher-value prospects that know you and...
What is Direct Mail Retargeting?
Direct mail retargeting is a way to reconnect with your lost website visitors and entice them to come back to revisit what your business has to offer. It’s similar to digital retargeting, but rather than having ads follow website visitors around...
CBD Marketing Restrictions and Solutions
There is something so exciting about an emerging industry. As marketers, we jump at the opportunity to explore new ways to connect with people and expand a brand’s reach. It’s true that every industry has its own challenges to overcome, but with...
