Modern Marketing Blog
Branded Calendars are a Smart Choice for Continuous Brand Recognition
In a world of digital ads, smartphone apps, and social media feeds, it’s more important than ever to understand why calendars are smart for your brand. As much as people have adapted to today’s fast-paced electronic world, recent neuroscience...
The New Donor Frontier: Discover How to Attract Gen Z to Your Nonprofit
Originally published in NonProfit Pro. In a recent interview, Jane McGonigal, an author, game designer and futurist, mentioned we spend a lot of our daydreaming time thinking about the future. She mentioned, if we pay attention, we can use...
How to Make a Business Flyer Catchy
Business flyers are an easy and affordable way to get your business noticed and remembered. Compared to digital ads and other online channels such as email or social media marketing, the long-lasting shelf life of print marketing is unmistakable....
Direct Mail Marketing Tips for New Marketers
Marketers New to Direct Mail Should Take Advantage of These Direct Mail Marketing Tips and Tricks Understanding these fundamental Direct Mail marketing tips helps new marketers acquire more skills and have more impact when promoting their business....
Your Real Estate Postcard Mailers Strategy
Real estate postcards are one of the most effective marketing tools an agent has for reaching potential buyers and sellers. Postcards are easy and quick to read, very visual and simple to process, and small enough that you can easily stick them on...
List, Offer, Creative – The Best Way to Optimize BOTH Digital and Direct Mail Retargeting
Retargeting offers the opportunity for your brand to achieve the Holy Grail of modern marketing:“Reaching out to the right person, with the right message, at the right time.” What other tool in your marketing magic bag can enable you to reach out...
Combine Direct Mail with Digital for Higher Response
If you’re looking for a program that deploys multichannel marketing from a single platform, from direct mail to social media and targeted digital ads, Modern Max is the solution you’ve been waiting for. What is Modern Max? Modern Max targets your...
How to Segment Your Website Visitors – and Max the ROI of Your Direct Mail Retargeting Program
The cost of irrelevant marketing is high with today’s customer. Because 47% of customers say that just ONE irrelevant experience can push them to switch to a competitor. Customer segmentation can help you avoid that “irrelevance” disaster – and...
The 5 Biggest Mistakes of Postcard Design – for Direct Mail Retargeting and Acquisition
Direct Mail isn’t making a comeback – it is ALREADY BACK.Not only did Direct Mail volume jump 28% in 2021, but it’s rising again in 2022 and the forecasters don’t see that changing any time soon. And your brand needs to be a part of it. “Why?”, you...
