Modern Marketing Blog
New Movers: How to Tap Into This $170 Billion Market
Peak moving season has arrived. On average more than 40 million people move each year in the United States and it’s estimated that 80% of those moves occur between April and September. New movers represent a worthwhile opportunity for brands to...
Plan the Layout
We saved the most important best practice for last! One of the advantages of postcards is its versatility as a marketing tool, and the layout plays an important role in whether it will grab your reader’s attention or not. Retargeting your website...
Launching an Effective Mailer Starts with a Plan
Direct mail marketing is a powerful, profitable way to generate revenue and grow your business. While there are many factors that go into launching a successful campaign, the first and most important step is to start with a plan. Carefully planning...
Postcard Retargeting Best Practice #1 – Tell Your Story To Drive Response
Storytelling is a key skill that most marketers value, and many have begun to use in their messaging. All of the cognitive studies have shown that storytelling makes a stronger, longer-lasting impact on customers and memory. Add that to the...
Tracking Response and ROI for Your Mail Campaigns
One of the biggest benefits of direct mail marketing is that it’s highly measurable. Yes, you read that right: direct mail is highly measurable. Direct mail has an average $12 return for every $1 spent, with response rates ranging between 4.9-9%...
Direct Mail Statistics
Perhaps now more than ever, in a world where everyone seems to be soliciting your marketing dollars, it can sometimes be difficult to allocate budget and feel good about it. That’s why we have complied a few direct mail statistics to consider, and...
Introducing the Direct Mail 101 Webinar
Many marketers ask: why use direct mail with all of the options in today’s marketing? But the more relevant question is: why do I still see direct mail everywhere I look? At Modern Postcard we know the answer, but it wouldn’t be enough just to tell...
Study: The Impact of Reading Print
Recent MRI and EEG brain wave measurement studies show how print marketing leaves a deeper impression and more engagement. In a study titled “A Bias for Action – The Neuroscience Behind the Response-Driving Power of Direct Mail” by Canada Post/True...
Print + Digital Technologies = Postcard Retargeting
Print + Digital Technologies = Postcard Retargeting FREE webinars hosted by industry expert, Christopher Foster, VP of New Business at Modern Postcard. Open Q&A session included. Most people visit a website of a brand to...
