Modern Marketing Blog
Print Product Spotlight: How to Make an Impact with Booklets
When your marketing objective requires communicating many aspects of your business in a single print piece, then a booklet is an excellent option. But when faced with multiple pages of content, it can help to have some guidance to get...
Customer Spotlight: Kelly Klee Contributes Their Success to Creating a Unique Service and Targeting the Right Audience
After growing tired of the poor options provided by insurance companies for individuals with high-end homes and the lack of personalized care, Kelly Klee CEO and Founder Jon Kelly saw a prime market opportunity. Having had bad experiences as a...
Profitable Headlines: How to Hook Your Customers From the Start
The importance of having an impactful and attention-grabbing headline cannot be overstated. But just like anything of high quality, crafting an effective headline takes time, focus and an open mind. This article covers the most critical aspects you...
How to Create Offers That Inspire Action
The single objective of any direct mail campaign is to get your recipients to take action.While eye-catching design plays an important role and mailing to the right audience is essential, it’s your offer that will influence your target audience to...
Hail to the King: Hierarchy in Direct Mail Design
Some would have you believe that content is always king. In the case of direct mail marketing, they’d be wrong. For this medium, the hierarchy of your design is often more important because without it no one is going to read all that great content....
The Kids Are Alright: Why Marketers Have Millennials All Wrong
When the rock band The Who released the song “The Kids Are Alright” in 1966, it became an anthem for the band and an entire generation. For Millennials however, their anthem has been less than kind with lyrics lambasting them as a group of young...
Is it Worth Adding Augmented Reality to Your Print Marketing?
The augmented reality market is set to be worth $19 billion by 2024 making it an incredibly new and exciting technology to keep your eye on. But just like any other new tech, knowing how to use it effectively in your marketing is difficult and its...
Choosing Color in Direct Mail Design: Grayscale Edition
With plenty of gray skies, wintry white snow days and the somber feelings that can come after the highs of the holidays, January sets the mood for the next edition of our popular color series – or in this case, we’ll call it a lack of color series....
&THEN 2018 Conference Recap: Hot Marketing Topics and Where the Show’s Future Stands
For the team at Modern Postcard and many other direct marketing professionals, fall is the anticipated season of our industry’s renowned show, the Data & Marketing Association (DMA) annual conference! We’ve been a proud exhibitor and print...
