Print Marketing Advice and Ideas
Let’s Celebrate National Postcard Week!
At Modern Postcard, we’re known for leveraging postcard campaigns to connect businesses with their audiences. Yet, the history of the postcard predates our company and the concept of Direct Mail Marketing by centuries.
Branded Calendars are a Smart Choice for Continuous Brand Recognition
In a world of digital ads, smartphone apps, and social media feeds, it’s more important than ever to understand why calendars are smart for your brand. As much as people have adapted to today’s fast-paced electronic world, recent neuroscience...
How to Make a Business Flyer Catchy
Business flyers are an easy and affordable way to get your business noticed and remembered. Compared to digital ads and other online channels such as email or social media marketing, the long-lasting shelf life of print marketing is unmistakable....
Designing and Printing Booklets
While they say not to judge a book by its cover, the same is not true for your marketing collateral and certainly not true when designing booklets. This medium is meant for pizazz! A booklet is like the prima ballerina of marketing collateral – it...
Top 10 Advantages of Using Postcards
Postcard Marketing is Affordable and Effective Postcard marketing might not be something you have on the radar when it comes to marketing your business – but it should be. In this article we’ve highlighted ten reasons why businesses should consider...
Unlimited Options: Creating Custom Direct Mail
Print advertising is a versatile medium that differs from other forms of advertising in one interesting way: your customers can physically touch and interact with your ad. While we offer many high-quality products that are proven to be effective,...
Choosing Color in Direct Mail Design: Blue Edition
Our popular color series continues to show how thoughtful color choice can help your business break through the subconscious and avoid the conscious “no” of the consumer. Different hues for backgrounds, fonts, images and other design elements...
Print Product Spotlight: How to Make an Impact with Booklets
When your marketing objective requires communicating many aspects of your business in a single print piece, then a booklet is an excellent option. But when faced with multiple pages of content, it can help to have some guidance to get...
Profitable Headlines: How to Hook Your Customers From the Start
The importance of having an impactful and attention-grabbing headline cannot be overstated. But just like anything of high quality, crafting an effective headline takes time, focus and an open mind. This article covers the most critical aspects you...
