Modern Marketing Trends & Insights
How to Segment Your Website Visitors – and Max the ROI of Your Direct Mail Retargeting Program
The cost of irrelevant marketing is high with today’s customer. Because 47% of customers say that just ONE irrelevant experience can push them to switch to a competitor. Customer segmentation can help you avoid that “irrelevance” disaster – and...
Designing and Printing Booklets
While they say not to judge a book by its cover, the same is not true for your marketing collateral and certainly not true when designing booklets. This medium is meant for pizazz! A booklet is like the prima ballerina of marketing collateral – it...
Employee Spotlight: Pat Sahli, Lead Prepress Specialist
1.) Hi Pat! Could you please briefly tell us what a Lead Prepress Specialist does?Basically, prepress is responsible for checking and assembling (paginating) the press-ready files that will print onto a set of plates and then making the plates and...
CBD Marketing Restrictions and Solutions
There is something so exciting about an emerging industry. As marketers, we jump at the opportunity to explore new ways to connect with people and expand a brand’s reach. It’s true that every industry has its own challenges to overcome, but with...
Customer Success Story – Meridian Trust Federal Credit Union
If there is one thing we have in common with one of our valued customers, Meridian Trust Federal Credit Union, it’s our passion for marketing. We don’t just love what we do – we are invested in making sure our direct marketing services truly help...
Tracking Response and ROI for Your Mail Campaigns
One of the biggest benefits of direct mail marketing is that it’s highly measurable. Yes, you read that right: direct mail is highly measurable. Direct mail has an average $12 return for every $1 spent, with response rates ranging between 4.9-9%...
Study: The Impact of Reading Print
Recent MRI and EEG brain wave measurement studies show how print marketing leaves a deeper impression and more engagement. In a study titled “A Bias for Action – The Neuroscience Behind the Response-Driving Power of Direct Mail” by Canada Post/True...
Customer Spotlight: Kelly Klee Contributes Their Success to Creating a Unique Service and Targeting the Right Audience
After growing tired of the poor options provided by insurance companies for individuals with high-end homes and the lack of personalized care, Kelly Klee CEO and Founder Jon Kelly saw a prime market opportunity. Having had bad experiences as a...
&THEN 2018 Conference Recap: Hot Marketing Topics and Where the Show’s Future Stands
For the team at Modern Postcard and many other direct marketing professionals, fall is the anticipated season of our industry’s renowned show, the Data & Marketing Association (DMA) annual conference! We’ve been a proud exhibitor and print...
