Modern Marketing Trends & Insights
Modern’s Holiday Deadlines: How to Save on End-of-Year Campaigns
At Modern Postcard we’ve made it easier to save on end-of-year, holiday direct mail campaigns by making sure our customers stay in the know regarding important deadlines during the busiest time of the year. The secret to being a savvy holiday...
10 Common Proofing Mistakes (That Make You Look Bad)
I can’t help it: grammatical errors, typos and layout mishaps literally jump off the page, pleading for me to fix them. Whether I’m glancing over a restaurant menu, driving by billboards, or navigating my daily inbox of emails – they’re all there,...
Postcard Design Spotlight: Communication Arts
When using direct mail as part of your marketing mix, the need to grab a reader’s attention is crucial. While people sort through loads of daily mail, you have about 5 seconds to get them to decide whether they read your mailer or toss it into the...
What Is The Perfect Process?
Every company is different, even those that produce the same type of product. Every person is different, even those that produce the same type of work. Take this into account and add in variable elements like climates both environmental and...
Postcard Design Spotlight: Inhabit
Client: Inhabit, inhabitliving.comPromotion: Product promo placed in shipped ordersProduct used: Full color Sumo Size® PostcardThe old saying goes “a picture is worth a thousand words”, and this postcard speaks volumes of it. Sometimes, depending...
Dr. House Was the Ultimate Advertising Creative
One of my favorite TV shows was the medical drama, House. A patient comes in with a mysterious, life-threatening illness. Doctor House and his team are their only hope. Tests are run, ideas thrown around, treatments prescribed. Nothing works. The...
7 Easy Ways To Increase Your Income With Past Clients
About the Author Sydni Craig-Hart, The Smart Simple Marketing Mentor, is founder of SmartSimpleMarketing. Known for her easy, strategic and results-focused approach to marketing, she also has the unique ability to find untapped profit centers in...
Personal Branding is a Long Journey
I recently had the privilege of presenting at the American Marketing Association's Art of Marketing Conference, doing a session on Personal Branding. You can check it out here:I've been thinking a long time about the primary influences of my life,...
3 Ways to Avoid the Stress of Last-Minute Events
You have three, huge, must-finish projects on your plate, plus two upcoming doozies. Out of nowhere, your manager asks you to handle a last-minute event. Needless to say, it's easy to feel overwhelmed. Stop, breathe and remember that there are...
