Modern Marketing Trends & Insights
Hey Good Lookin’ – Top 5 Trade Show Design Best Practices
First dates, job interviews, meetings and trade shows — what do they all have common? The need to look your best. Your display at a trade show is your chance to make a great first impression with the attendees. An attention-getting booth design is...
An Insider’s Glimpse into the Direct Mail Crash Course
Modern Postcard hosts numerous Direct Mail Crash Course (DMCC) seminars across the country. Keith Goodman, Modern’s VP of Corporate Solutions, offers successful strategies to help maximize the ROI of your direct marketing programs — and the...
Modern’s Holiday Deadlines: How to Save on End-of-Year Campaigns
At Modern Postcard we’ve made it easier to save on end-of-year, holiday direct mail campaigns by making sure our customers stay in the know regarding important deadlines during the busiest time of the year. The secret to being a savvy holiday...
10 Common Proofing Mistakes (That Make You Look Bad)
I can’t help it: grammatical errors, typos and layout mishaps literally jump off the page, pleading for me to fix them. Whether I’m glancing over a restaurant menu, driving by billboards, or navigating my daily inbox of emails – they’re all there,...
Postcard Design Spotlight: Communication Arts
When using direct mail as part of your marketing mix, the need to grab a reader’s attention is crucial. While people sort through loads of daily mail, you have about 5 seconds to get them to decide whether they read your mailer or toss it into the...
What Is The Perfect Process?
Every company is different, even those that produce the same type of product. Every person is different, even those that produce the same type of work. Take this into account and add in variable elements like climates both environmental and...
Postcard Design Spotlight: Inhabit
Client: Inhabit, inhabitliving.comPromotion: Product promo placed in shipped ordersProduct used: Full color Sumo Size PostcardThe old saying goes “a picture is worth a thousand words”, and this postcard speaks volumes of it. Sometimes, depending on...
Dr. House Was the Ultimate Advertising Creative
One of my favorite TV shows was the medical drama, House. A patient comes in with a mysterious, life-threatening illness. Doctor House and his team are their only hope. Tests are run, ideas thrown around, treatments prescribed. Nothing works. The...
7 Easy Ways To Increase Your Income With Past Clients
About the Author Sydni Craig-Hart, The Smart Simple Marketing Mentor, is founder of SmartSimpleMarketing. Known for her easy, strategic and results-focused approach to marketing, she also has the unique ability to find untapped profit centers in...
