Modern Marketing Trends & Insights
Direct Mail Industry Findings: Our Review of The DMA Statistical Fact Book
Every year, marketing professionals specializing in single or multi-channel disciplines anxiously await the latest findings from The Data & Marketing Association (DMA) Statistical Fact Book, which is the industry’s ultimate resource for...
Modern’s Q3 Seasonal Calendar: Promo Ideas for Summertime to School Days
Lazy summer days aren’t an excuse for your sales to trail off. Take advantage of longer shopping days and consumers being in better spending spirits (aka: vacation mode). July is great for scheduling your next 3 months of festive direct mail...
The GDPR Era: Why Direct Mail Is Personalized and Privacy Compliant
Data privacy is the topic du jour in the business world. And while there’s no shortage of content and different opinions on this subject, one marketing channel is gaining attention for the opportunity it offers to businesses to communicate...
Modern’s Q2 Seasonal Calendar: Fresh Promo Ideas for Spring
Planning your print and digital marketing campaigns around spring and early summertime events can not only give your business the perfect reason to engage customers and increase sales, it can also help set it apart from competitors who aren’t...
Modern’s Q1 Seasonal Calendar: Your Go-To Source for Holiday Promo Ideas
Marketing never ends when there are 365 days per year and thousands of ideas for holiday-themed campaigns, promotions and special offers to rake in a profit for your business. To help, we've created a handy (and free) downloadable PDF with plenty...
USPS News: Make Better Impressions with Informed Delivery Service
Are you looking for a way to increase your marketing footprint with relatively little effort? Look no further! Since April, the USPS® has been testing a service called Informed Delivery, and they recently made some improvements. The newly released...
Direct Mail is “On Fleek” with Millennials
“Sorry not sorry” to any online marketing devotees out there. Numerous studies show that direct mail advertising to millennials is extremely effective. Do I hear skepticism? Sure, it seems counterintuitive that a generation who grew up on computers...
What Nonprofits Need to Know About Securing USPS Postage Discounts
Modern Postcard has proudly been a long-time supporter of nonprofits by offering strategically-aligned direct marketing products and services, plus a unique pricing structure to help serve those who serve the greater good. To date, our team has...
Deadlines for Your Last-Minute Holiday Campaign – December 2016
Dear Holiday Marketing Procrastinators, We understand that not everyone plans ahead. So, please hear our message of hope. Even if you have entered December with no plan, you can still pull together a successful campaign as long as you have a...
