Modern Marketing Trends & Insights
Is Your Company Easy Enough to Do Business With?
Your products or services are often perceived by the market as being similar to those available from your competitors. As a result, being easy to do business with can set you apart, making customer lead generation easier, and making a big impact on...
The Craftspeople of Modern Postcard
The employees in our Press Department boast an average tenure of over 20 years each. These artisans can often be found looking through a loop at press sheets under calibrated lighting to ensure their product is top notch and reflective of their...
Hey Good Lookin’ – Top 5 Trade Show Design Best Practices
First dates, job interviews, meetings and trade shows — what do they all have common? The need to look your best. Your display at a trade show is your chance to make a great first impression with the attendees. An attention-getting booth design is...
An Insider’s Glimpse into the Direct Mail Crash Course
Modern Postcard hosts numerous Direct Mail Crash Course (DMCC) seminars across the country. Keith Goodman, Modern’s VP of Corporate Solutions, offers successful strategies to help maximize the ROI of your direct marketing programs — and the...
Design Trends for 2016
Ahh, the New Year: new Best Of reports, new bold predictions and a seasonal time for both reflection and looking ahead. In our world of marketing, there are clear trends that come and go, with a first-mover and Johnny-come-lately. In 2016, the...
Modern’s Holiday Deadlines: How to Save on End-of-Year Campaigns
At Modern Postcard we’ve made it easier to save on end-of-year, holiday direct mail campaigns by making sure our customers stay in the know regarding important deadlines during the busiest time of the year. The secret to being a savvy holiday...
Customer Spotlight: Stitchin’ Post
Tell us about Stitchin’ Post. What do you do, who are your customers?The Stitchin' Post was established in 1975 in Sisters, Oregon; a tiny community in the Cascade Mountains. We are a destination store for quilters and knitters with an...
10 Common Proofing Mistakes (That Make You Look Bad)
I can’t help it: grammatical errors, typos and layout mishaps literally jump off the page, pleading for me to fix them. Whether I’m glancing over a restaurant menu, driving by billboards, or navigating my daily inbox of emails – they’re all there,...
Announcement: Postal Analytics is Here!
Contrary to popular belief, postage is not a set price – it is actually based on the amount of work the USPS does for your mailing. One of our ongoing company goals is to identify areas where we can add value to our clients’ orders. So, given that...
