Modern Marketing Trends & Insights
Personal Branding is a Long Journey
I recently had the privilege of presenting at the American Marketing Association's Art of Marketing Conference, doing a session on Personal Branding. You can check it out here:I've been thinking a long time about the primary influences of my life,...
3 Ways to Avoid the Stress of Last-Minute Events
You have three, huge, must-finish projects on your plate, plus two upcoming doozies. Out of nowhere, your manager asks you to handle a last-minute event. Needless to say, it's easy to feel overwhelmed. Stop, breathe and remember that there are...
Customer Success Story
Direct mail lands big gig for photographer Scott AremanScott Areman, a Seattle and Atlanta based commercial portrait photographer, relies on quality printing to help him look his best and put his best foot forward. His latest direct mail campaign...
Letters vs. Postcards: Yes, Age Matters
I often get asked the question, "Which has better response, letters or postcards?"My answer is normally, "It depends."In fact, it depends on several factors, but let's focus on one key factor — age.Many traditional direct marketers swear by letter...
New USPS Rules for Folded Self-Mailers
In January of next year, the USPS will be changing the rules for folded self-mailers. These regulations will affect both size and orientation. If you're going the no envelope route, you have more than enough time to plan your mail campaigns before...
Effective Marketing: Frequency and the Ideal Mix
Two common questions we get asked by our clients are, "What is the most effective way to advertise and market my business?" And, "How often should I advertise?" There are as many answers as there are ways to advertise. But recent research indicates...
Embracing Technology: The Strategy of Strategy
Now that the entire world seems to be adding mobile, digital, social and other various avenues to their marketing mix, I bet you’ve thought about doing the same with yours. With all of the new technologies that are presenting themselves, it can be...
Internet Inspiration in Daily Design
With the integration of the Internet into our daily lives, we’re constantly being influenced by vast amounts of visual stimulation. It’s easy to be confused as to what is considered good design.As a designer, I draw my inspiration from a variety of...
A Fresh Spin on Facebook
Breakthroughs rarely happen from the confines of our comfort zones. Planning for the year's endeavors should make you feel on the edge-of-your-seat-excited to see more prospects coming through your door and maybe even a little fearful that you are...
