Modern Marketing Trends & Insights
Postcard Design Spotlight: Communication Arts
When using direct mail as part of your marketing mix, the need to grab a reader’s attention is crucial. While people sort through loads of daily mail, you have about 5 seconds to get them to decide whether they read your mailer or toss it into the...
How to Profit From Your Social Media Profiles
There is only ONE reason you should have a presence on social media for your business. That’s right. Just ONE. The reason is – to use the platform to connect with ideal prospects and get them on YOUR mailing list. It doesn’t matter how many fans,...
What Is The Perfect Process?
Every company is different, even those that produce the same type of product. Every person is different, even those that produce the same type of work. Take this into account and add in variable elements like climates both environmental and...
Postcard Design Spotlight: Inhabit
Client: Inhabit, inhabitliving.comPromotion: Product promo placed in shipped ordersProduct used: Full color Sumo Size® PostcardThe old saying goes “a picture is worth a thousand words”, and this postcard speaks volumes of it. Sometimes, depending...
Digital Marketing – You Can’t Wrap This
Christmas in my house is frustrating. All year long, I listen for gift–buying hints from my other half. She wants a new food processor, this gorgeous throw blanket, new boots…on and on. But, usually within a week or two, she actually buys all these...
Order by dates – make sure your cards arrive on time this holiday season! – November 26, 2013
The holiday hustle and bustle is here – prime time for ringing up year-end sales and sending best wishes to your clients. To ensure your promotions arrive on time, we've provided order by dates for you to keep on the radar. If you want: Order and...
Direct Mail in a Digital Manager’s World
Being an Online Marketing Manager, even for a direct mail specialty company like Modern Postcard, I am predisposed to thinking that online advertising is more effective across an assortment of metrics, and in some instances, that's very true.All...
Dr. House Was the Ultimate Advertising Creative
One of my favorite TV shows was the medical drama, House. A patient comes in with a mysterious, life-threatening illness. Doctor House and his team are their only hope. Tests are run, ideas thrown around, treatments prescribed. Nothing works. The...
7 Easy Ways To Increase Your Income With Past Clients
About the Author Sydni Craig-Hart, The Smart Simple Marketing Mentor, is founder of SmartSimpleMarketing. Known for her easy, strategic and results-focused approach to marketing, she also has the unique ability to find untapped profit centers in...
