Modern Marketing Trends & Insights
Personal Branding is a Long Journey
I recently had the privilege of presenting at the American Marketing Association's Art of Marketing Conference, doing a session on Personal Branding. You can check it out here:I've been thinking a long time about the primary influences of my life,...
3 Ways to Avoid the Stress of Last-Minute Events
You have three, huge, must-finish projects on your plate, plus two upcoming doozies. Out of nowhere, your manager asks you to handle a last-minute event. Needless to say, it's easy to feel overwhelmed. Stop, breathe and remember that there are...
Customer Success Story
Direct mail lands big gig for photographer Scott AremanScott Areman, a Seattle and Atlanta based commercial portrait photographer, relies on quality printing to help him look his best and put his best foot forward. His latest direct mail campaign...
The Life of a Creative & Mastering Rejection
What is it like to be a creative in the marketing/advertising world? Well, it's exciting, challenging, fun, hilarious and sometimes — frustrating. Creatives are given puzzles to solve. Meet the campaign objectives in an engaging way. Communicate...
Letters vs. Postcards: Yes, Age Matters
I often get asked the question, "Which has better response, letters or postcards?"My answer is normally, "It depends."In fact, it depends on several factors, but let's focus on one key factor — age.Many traditional direct marketers swear by letter...
New USPS Rules for Folded Self-Mailers
In January of next year, the USPS will be changing the rules for folded self-mailers. These regulations will affect both size and orientation. If you're going the no envelope route, you have more than enough time to plan your mail campaigns before...
Effective Marketing: Frequency and the Ideal Mix
Two common questions we get asked by our clients are, "What is the most effective way to advertise and market my business?" And, "How often should I advertise?" There are as many answers as there are ways to advertise. But recent research indicates...
When Your Customers Move, When Do You Find Out?
When should you use our Mailing Services? The answer is easy: every time you mail. In fact, we provide you with NCOALink® change-of-address processing absolutely free. Our goal is to help you launch successful direct mail campaigns, so why waste...
Spotlight on Lists: The National Auto List
The car you drive says a lot about you. With 130 million auto owners out there, the National Auto List is a great source of data when it comes to prospecting for new customers. Depending on the product or service you sell, using this list can help...
