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VDP Logic: Connecting the Pieces

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  5. VDP Logic: Connecting the Pieces

How Can The Data Drive A More Relevant Message And Personalized Offer?

How does the data translate to variable design?
  • Test Designs and Concepts
  • Tailor Offers
  • Automate Sales Processes
  • Create Foreign Language Versions
  • Personalize Pieces for Extra Attention
What objects in the design will be variable?
  • Graphics, photos and images
  • Graphs and charts
  • Testimonials and quotes
What logic will drive the changes to the variable objects?

Campaigns can be customized for different markets with text and images changing for groups of addressees based upon which segment of the market is being addressed

  • Vary content based on geographic region or sales territory
  • Target individuals and small groups
Ready to increase the effectiveness of your marketing efforts with VDP?

Call 800.959.8365 x2500 and speak with a Direct Marketing specialist.