Non-Profit

There are two questions typically asked about Non-Profit Direct Mail: 

1. “Does Direct Mail still work?”
2. “Can I afford it?”

The answer to both questions is a clear “Yes.” Whether you’re a University, Private School, 501(C), Museum, Arts Organization, Charity, Foundation, etc., Non-Profit Direct Mail has an average response rate of up to 6%, versus 0.1% for social media marketing to a 0.5% to 3% for Email.* Clearly, Direct Mail is an effective marketing channel.

When you integrate Direct Mail with digital and social channels, you create a stronger, real-life, physical connection with your donors and audience. And unlike Facebook ads which can be easily scrolled-over or emails that are overlooked or forwarded away to a Promotions Tab, Direct Mail has a 100% open rate…because it’s literally in the hands of your audience.

And speaking to affordability, Modern has exclusive Non-Profit print prices, mailing rates, and postage savings to help stretch your budget to reach as much of your audience as possible. In addition, our List Services will create a targeted list to reach your audience, or create a Customer Profile of your mailing list to see their demographic profiles.

• Flat Postcards: Business cards, conference invites, save the date cards, gala invites, fundraiser handouts/mailers, calendar of events, program schedules, event handouts, exhibition mailers, membership renewals/drives, volunteer recruitment
• Folds & Tri-Folds: Same as above, business reply cards, donation brochures/requests, event invitations, newsletters, birthday cards, holiday greetings, art cards, newsletters, event invitations/registration, memberships/donation requests
• Booklets: Annual reports, program booklets, calendars, event guides, campaign initiatives

TIP: Think about using Envelopes as tip-ins for self-mailer donation requests, mailed event invites inserted into Envelopes, and RSVP envelope replies. Ask us.