Get There First With New Homebuyers!
Send automatic Direct Mail just weeks after escrow closes.
Reach new homebuyers…FAST!
New homebuyers spend over $11k in furniture, appliances, home repair, and more in the first year of moving into a new home. Getting in front of them first increases your chances to get – and keep – their business.
Modern’s Homebuyer Trigger Mailing Program automatically sends postcards every day to your targeted Zip Codes, region, or national spread of households.
All-inclusive pricing and a simple 1-2-3 set-up make this program easy, convenient, and effective marketing.
High-response, continuous marketing for:
- General Home Improvement
- Kitchen & Bath Remodeling
- Flooring
- Window Installs
- Window Coverings
- HVAC & Heating
- Plumbing Services
- Solar
- Lawn & Landscape Services
- Roofing, Painting, Siding, etc.
- General Contracting
- Pest Control
- Veterinarians/Pet Care
- Gyms & Fitness
- Church
- Art Gallery
- Beauty Salons
- Home Security Systems
- Local Services
Don't Miss This Time-Sensitive Audience - They Are Ready To Buy NOW
When someone buys a home, they’re more open than ever looking to find the services they need.
Let’s learn more about your audience and opportunity!
Automatically put your brand in the hands of new Homebuyers
Addresses of new home sales are collected from public records.
We automatically sync up your postcard to your specific audience of new Homebuyers.
Postcards promoting your business are mailed each day to new Homebuyers!
Simple pricing, with NO set-up fee!
In just two to three weeks after escrow closes, we get the data. Postcards are mailed 1st Class, and arrive just days after the new homebuyer is identified. Once a program begins, you pay-as-you-go with weekly billing for all cards mailed.
- Price includes set-up, data, printing, postage, tracking, analytics
- Daily mailings, Monday – Friday
- Filter on Zip Codes and/or Home Value
- Jumbo (6″ x 9″) and Standard (4.25″ x 6″) sizes available
- Copy and Design services available for only $199 per postcard
- Pricing starts at $0.88 ea.
Minimum 100 cards per month.
Starting is Easy, Programs are Ongoing and Targeted For Your Business
How recent is the data?
Very recent. Just 2-3 weeks after escrow closes, we receive the data. So, each day we receive the addresses, filter by your geographic parameters (Zip Code, State, etc.), and then mail those cards.
What filters can I use to pick which visitors to mail to?
Choose Zip Codes or states to refine the mailings if you are a local service. If you are a national brand (mattress company, flooring or windows), you can mail to all available addresses with no parameters.
Can I change the creative for seasonal sales, different offers, etc.?
You can change the creative on your schedule. We ask for a week to set up the updated creative in our system.
How do I track the mailings?
We offer full transparency with a Dashboard that shows you the number of cards mailed on a daily basis, as well as a mapping display to show where the cards are being mailed.
How are you getting the data for the mailing addresses?
The New Homebuyer program sources a propriety data feed that captures all the new mortgage data from across the country, which identifies New Homebuyers.
Is there a minimum number of cards to qualify?
Our minimum is 100 cards per month, which pencils out to about 3-4 cards per day.
Do I need to pay upfront?
No. There are no upfront costs and once your program launches we mail your cards out during the week and then automatically bill you on Fridays based on that week’s actual amount.
What is included in the price?
The price includes the program’s set-up, printing, mailing services, and postage. If you need creative help, we can do full creative services (concept, design, and copywriting) for only $199.
How long do typical programs run?
We recommend at least 90 days for the program to be in-market and allow time to capture response data. However, many clients with home services businesses take an “evergreen” marketing approach, meaning that they run this as ongoing marketing like they would for PPC or SEO programs, knowing that any new lead and customer is worth the marketing spend.
How long does it take to start this New Homebuyer Trigger program?
Very quickly! Once we determine the Zip Code parameters and any budget caps, all we need is creative to begin. And, we can help you with design and copy for only $199 per postcard.
Start with a FREE New Homebuyer Program Consultation!
Our customers love us! Learn more about the services of Modern Postcard.